The 9th and Final of the Saga-Marketing

          It has been nearly 42 years since the first Star Wars released in theaters and this year, we will get to see the 9th and final of the franchise. Out of the past eight episodes, they have a combined total at the worldwide box office at the total of 9.3 billion dollars. After each movie came along, there were promotions that went on that hinted at the next movie as they have all come in trilogies so far. But this year, even though it is the final one that will ever be made, the title is a bit confusing. The title of the ninth installment is, Star Wars: The Rise of Skywalker. As most know, Luke Skywalker, who is on his last leg and is very old, has no real chance of coming back to his full force because the past two movies have focused on the younger generation of Jedi's.

          As we know, many movies pay homage to the past if they are in a series or sequel. Could this be an attention drawer to the older fans who dislike the new movies because they mention a huge name in the title of a character who had such a big role in the original movies? Well, this announcement has come out nine months before the actual movie releases and the marketing for it has been slim to none so far. There has only been one trailer and it can be found in movie theaters and  Youtube for now, no TV spots have come up thus far. It makes us wonder why Disney has decided to go with this route because it isn't getting as hyped up as the other movies.

         What the trailer does provide though is that it shows multiple characters from past movies and it is voiced over by Luke Skywalker himself. This creates an emotional connection to the older fans letting them know that there is still something left in store for them despite the torch being past to a new generation which will be it's ultimate end. Through this marketing campaign and tactics, they will still most likely have a highly successful movie that all fans can enjoy.