In the past, Samsung has used a variety of tactics in media to get the idea out that their products are superior to Apples. They have made fun of how the general public will camp out in front of Apple stores to get the latest phone and they have gone as far as use celebrities and a regular actor to portray one as an Apple employee that realizes that their products just suck in general. This does get a good idea out, but do people still listen to them despite their media interventions?
It is something to consider if you look around that many people still have Apple products and this can be identified by the simple white headphones, AirPods and even the phones and computers themselves. They aren't really tempting people away from Apple and while they do this, even more people get drawn in to Apple since Samsung isn't doing enough general promotions for themselves. It is a good idea to use media to tempt people away from a product but that doesn't necessarily mean it will be effective at all.
Hi, it's really Ashley Jun because her blog comments don't work. "I agree with your analysis of companies being effective in exploiting the flaws of their competitors but also failing to raise their own sales since their focus isn’t on promoting themselves. This seems to be the predicament that many companies find themselves in because their commercials and ads have to be short enough for the audience to stay engaged while receiving the information that discredits others and promotes themselves. Usually these three criterias aren’t met, so advertising the actual company is left out or not done to the full extent. I liked how you narrowed in on the example of Samsung’s sales going down despite having indicated the flaws of Apple in their commercials. It allows easy association for your main argument of companies coming after each other is not as effective as it seems."
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